Google Analytics - Tracking Exact Keywords
Posted August 2nd, 2007 in Internet Software Development.
I attended a great online seminar yesterday about google analytics put on by ROI Revolution. The training was great and at the end they offered a free download for a script that enhances google analytics to track exact keyword matches for your campaigns.
Out of the box, google analytics only tracks the term that you big on that was clicked. For example, if you bid on the term “cars” and people are clicking on the term “honda cars”, your analytics account will report clicks on the term “cars”. This free script they provided changes the report to the specific term that was clicked on.